Episodes

Aug. 9, 2023

How to Get Decisionmakers to Pay Top Dollar for Your Organization’s Services - Episode 09

If you’ve ever had the problem of a money decisionmaker not grasping the full value of your organization’s services – and resisting paying a reasonable price for them – you’re not alone. In this episode we uncover the hidden...
Aug. 2, 2023

How to Get Your Board Fully on Board with Advocacy - Episode 08

I hear from so many nonprofit leaders who struggle to get their board fully on board with their advocacy work. In that situation, the best case scenario is you’re missing out on a ton of potential. The worst case is you hav...
July 26, 2023

How a Nonprofit Leader with a Counseling Background Negotiates 7-Figure Contracts with Major Partners – with Aleta McLean - Episode 07

Aleta McLean has grown the contracting side of her organization’s revenue strategy to where she is now negotiating and landing 7-figure contracts with major partners. Part of what’s so inspiring about her journey is that she...
July 19, 2023

Operating from the Identity of a Powerfully Influential Leader - Episode 06

Wherever you are on your advocacy journey, there's always a next level of results that you're working toward. To get to your next level, there's an internal foundation that's as essential as all the technical advocacy tactics...
July 12, 2023

How to Apply Pressure When You Need To - Episode 05

If you're already stressing out at the mention of pressure, you’ll want to lean into this episode. You’ll discover how it can be one of the most important items in your advocacy toolkit, and how it can help you work more ef...
July 5, 2023

Building Strategic Relationships That Get Results - Episode 04

When you look at who's regularly successful in having big influence with decision makers, what you'll notice is that they almost always have a strong relationship with that decision maker. You probably know from personal exp...
July 5, 2023

Knowing What You Want from Decisionmakers and How To Ask For It - Episode 03

If you’re not crystal clear on the specific result you want, how can you ask a decisionmaker for it? And how will you know whether you’ve gotten it? In this episode I’ll show you how to drill down to the details of exactly ...
July 5, 2023

Knowing Who's Really In Charge, & What Makes Them Tick - Episode 02

If you don’t know exactly who is in charge of the thing you want, how can you influence the decisions being made? But knowing who’s in charge is only half the battle. You also have to know what’s going on in their head and ...
June 30, 2023

A New Definition of Advocacy

It’s time for a new conversation about non-profit advocacy. For a bigger, bolder vision of what progressive, direct-service nonprofit leaders can achieve, and the kind of transformative results you can get when you become a ...