Episodes
113
Sept. 21, 2025
How to Claim Your Unique Value in the Marketplace
On a scale of 1 to 10, how comfortable are you in saying out loud that your organization's work and the results that you get are the best? The best. If you said 10, congratulations. You are in great shape on that front. But if your response was an 8 or below. Or if you didn't even answer, but instead said, well, “best” compared to what, or to whom? Or some other equivocation, then there are some questions to explore. If you're a Nonprofit leader who strives for excellence and who's looking to...
112
Sept. 14, 2025
How Do You Decide What to Say Yes to?
Here's something I think we probably all would agree is true: Nonprofit leaders are great at saying yes. We say yes to opportunities. We say yes to those who need our help. It's kind of in our DNA. I know many Nonprofit leaders who see their readiness to say yes as a virtue. But what if some of the things we're saying yes to are not really serving us? What if they're actually getting in the way of us making our greatest impact? The truth is, what you say yes to affects your effectivenes...
111
Sept. 7, 2025
How to Deal with Decisionmakers Who Say There's No Money Right Now
There is a thing going on out there that we have to talk about. It's making me crazy. I'm pretty sure it's making you crazy too. And that's this business of all these money decisionmakers, whether they're foundations or elected officials or government agencies, you name it. They're all singing the same song. “There's no money right now. There's not enough money.” Whatever the refrain is, it's all the same basic thing. You know what? It's time to call BS on that. And reset this co...
110
Aug. 31, 2025
Why More Information Rarely Results in Greater Understanding
I hear from Nonprofit leaders all the time about how frustrating it is that they've explained their work to decisionmakers a million times and they still don't get it. And you respond by going out and gathering even more convincing data and information, thinking surely this will make them see the light. And then they still don't get it. I've been guilty of this myself. Of thinking that if I just explain it better, or break it down into simpler pieces or come up with even more powerful data, t...
109
Aug. 24, 2025
How to Cultivate the Personal Power You Need Right Now
Just about everywhere I go, folks are having some version of the conversation about how we're all responding to the crazy (stuff) that is going on in our world. How we’re responding both as citizens of this country and as Nonprofit leaders in particular. And the impact that's having on us personally, on our ability to cope and respond in a way that is productive and doesn't make us crazy. One of the pieces that doesn’t get talked about enough is how much this is about our personal power. And ...
108
Aug. 17, 2025
How to Apply Pressure to Decisionmakers, Without it Blowing Up in Your Face
We are in a time where more and more, for a lot of decisionmakers, pressure is a necessary component to our advocacy. At the same time, we're operating in an environment where some decisionmakers, including some very high-profile ones, are engaging in retaliatory behavior against people who would oppose them or challenge them in any way. So I can understand if you might feel a little concerned. In a perfect world, we would have influential collaborative relationships with every single decision...
107
Aug. 10, 2025
How to Establish Yourself as an Expert in the Eyes of Decisionmakers
Have you ever been frustrated by a decisionmaker who doesn't acknowledge your expertise and therefore doesn't take your advice? Or have you ever hesitated to brand yourself as an expert? These may seem like two separate problems, but they're actually related. And if you've ever experienced either one, this episode is for you. I know so many nonprofit leaders who are otherwise totally confident, but if you ask them to declare themselves or present themselves as an expert on anything, the...
106
Aug. 3, 2025
The Hidden Trap in Tailoring Your Messaging to Decisionmakers’ Concerns
It's time to talk about a hidden flaw in one of the most common messaging strategies that we're all using. And that, if we're not aware of it, can really come back and bite us. Here's how that winds up happening. You've worked hard on tailoring your messaging. You've done your research, and taken a lot of good notes when you've been in conversation with a particular decisionmaker. And you've tailored the heck out of your messaging to appeal to their priorities and concerns and what the...
105
July 27, 2025
Three Ways to Take Maximum Advantage of the Congressional Recess Right Now
Members of Congress are on their way home as we speak, for basically a month long recess, which is known in Congressional speak as a district work period. I want to make sure you have everything you need to take full advantage of this significant opportunity, while you have them right there, easily accessible to you home in the district. And I know. I hear you. You could be forgiven for thinking that you don't want to see another member of Congress for as long as you live, given how they've bee...
104
July 20, 2025
The Four Essential Elements at the Heart of High-Impact Advocacy Messaging
The stakes are really high with advocacy messaging these days, especially for nonprofits. Effective messaging is so critical to every aspect of engaging decisionmakers. At any point in the process, no matter where you are in your relationship with them, your messaging has to work. But we face a big problem. There's so much noise, there's so many reasons for decisionmakers not to pay attention to or engage with our messaging, that we can't afford to get it wrong. Today I’m focusing on the four ...
103
July 11, 2025
Three Areas of Personal Growth that Will Have the Biggest Impact on Your Advocacy Success
Our personal growth as an advocate and as a leader is probably the single most important ingredient for our advocacy success. And yet, it’s one of the things we most often overlook. We don't give enough time and attention to it. There's a lot of ‘doing’ in advocacy and that's quite naturally what we tend to focus on. But at the core of it all is your growth, your strength, your capacity as a leader and as an advocate. But how do we grow as a leader, as an engager of decisionmakers and as a pow...
102
July 6, 2025
The Fastest Way to Get Decisionmakers to Value, Respect, and Rely on Your Expertise
One of the biggest frustrations that I hear from Nonprofit leaders is that much too often for comfort, decisionmakers fail to recognize or value our expertise. And when that happens, they're not listening to us in the same way. They're less inclined to take our advice and to give real weight to our assessment of what needs to be done differently. And all of that makes our advocacy work so much harder. One of the questions I get most often is, what can I do to get decisionmakers to regard me as ...
101
June 28, 2025
Decisionmakers Do Not Care About Your Services! (and That's OK if You Know What To Do)
Here’s an uncomfortable truth: Money and policy decisionmakers do not care about your services. This uncomfortable truth is a source of frustration for so many Nonprofit leaders, and it doesn't have to be. But we have to understand it and learn how to work with it in order for it to be okay. You’ve probably had this experience. You're talking to a decision maker and you get the feeling that they really don't care about your services. It's because they don't. But that doesn't mean they don't ca...
100
June 22, 2025
The Most Powerful Thing Nonprofit Leaders Can Do Right Now to Preserve Medicaid and SNAP
The potential for massive cuts to Medicaid and SNAP moved one step closer to reality when the Senate voted its version of the big ugly bill out of committee. The good news is there are still quite a few hurdles to clear before those terrible policies have a chance of becoming law. Which means there are that many more opportunities to defeat them. Nonprofit leaders have a critical role to play in defeating these proposals. We are definitely not alone in this work. But we do have some unique abil...
99
June 13, 2025
The Shortest Distance Between Where You Are Now and the Advocacy Results You Want
I have a really important question I want to ask you. How satisfied are you, really, with the advocacy results that you're currently getting? Chances are, you're frustrated with at least one of the money or policy decision makers in your world. And there could be a lot of reasons for that frustration. But here's something you may not have considered. That frustration could be the biggest thing getting in the way of the results you want. In this week’s episode, we're diving into two powerful wa...
98
June 6, 2025
How to Successfully Build Advocacy into Every Team Member's Role
I was on the road working with a client last week. And the CEO there asked me the most awesome question that I was super excited to answer. The minute we had the conversation, I knew it was one that we needed to have on the podcast as well, because it applies to absolutely every direct service nonprofit. I was on-site to help the client develop some advocacy strategies that were focused on specific desired results, involving particular decisionmaking bodies. But in the course of the conversatio...
97
June 1, 2025
Two Surefire Things You Can Do to Fix Your Messaging on the Fly
When you're in a conversation with a decisionmaker and it's not going the way you want, they're not engaging, they're not leaning in, or they're not getting what you need them to get. You can tell there's some kind of disconnect happening, and that this is not going to get you what you wanted. Whether that was to just move the conversation forward and deepen the relationship, or whether there was something specific you came to ask for that day. This happens a lot. And right now, as we're all in...
96
May 24, 2025
How Nonprofit Leaders Can Help Save Medicaid
There is nothing more timely than the issue of saving Medicaid. We are in a moment of both extreme threat but also extreme opportunity. I know it would be very easy to think that there’s nothing we can do. That massive cuts to Medicaid are a done deal. The fact is nothing could be further from the truth. And the role that nonprofit leaders can play in turning the tide and saving Medicaid for the people we serve, and for everyone who depends on it, is tremendous right now. But here's the thing....
95
May 17, 2025
Self Care in Times of Total Insanity
How do we all be okay when so much is not okay in the world? There's so much bad, scary, overwhelming stuff going on constantly that it’s really hard sometimes to just get out of bed in the morning. Nevermind show up as our best selves, as our best empowered nonprofit leaders fighting for what's right, fighting for the people we serve, and to protect our communities. We can't do that without some help. So the conversation is increasingly turning to a search for information, a search for...
94
May 9, 2025
The Most Underutilized Advocacy Tool You Can Use Right Now to Improve Your Results
If you’ve got great messaging and it’s still not causing decisionmakers to engage with you, chances are you’re dealing with one of the most common advocacy pitfalls that happens to a lot of nonprofit leaders: We worry so much about what we're going to tell a decision maker, and we don't spend nearly enough time thinking about what we want to ask them. Questions are incredibly powerful tools, and they can really work magic in a conversation with a decisionmaker. They can create engagement. T...
93
May 3, 2025
How To Stay Strong when Others Around You are Giving into Fear
There is a lot of fear in the air, and I think it's important that we as nonprofit leaders take a hard look at that and get clear about what we're going to do with it. The first thing is we have to acknowledge it. I've been part of a number of conversations where the fear is in the air, but it's not being talked about directly. And I think that's a mistake, because we run the risk of letting that fear guide our decision making and our actions in ways that we may not even realize or intend. And ...
92
April 27, 2025
How To Deal with a Decisionmaker Who Can't or Won't Make a Decision
It's time to talk about one of the most frustrating things that can get in an advocate's way: when you've got a decisionmaker that, no matter what you do or say, no matter how hard you push them, it feels like they just will never commit to anything. They either can't or won't make a decision. It can leave an advocate just about tearing their hair out in frustration. It can turn into a huge time suck. You're trying all these different angles to try to figure out, how do I get through to this pe...
91
April 19, 2025
Three Secrets to Building Influence with any Money or Policy Decisionmaker in Your World
There has never been a time when the influence of nonprofit leaders was more needed. In particular, we need to have influence with the money and policy decision makers that hold the power to help or harm the people we serve. At the same time, a lot of things are happening that could leave a nonprofit leader feeling pretty vulnerable and powerless. Our challenge is to find a way to move like water and create that influence no matter what else is going on. One of the things I hear most frequentl...
90
April 13, 2025
How to Successfully Advocate for Your Funding on Multiple Fronts at Once
We need to talk about an emerging reality that virtually all of my clients are telling me is their number one challenge right now. Everyone is already dealing with multiple threats to federal funding. But now there’s the additional reality that all the chaos and uncertainty at the federal level – from budget craziness to wildly fluctuating tariff policies – is destabilizing other funding sources. State and local government funding, foundation grants and corporate funding are all affected. As n...